Matt Incontri


Company Branding

Logo design and branding for "Butter Loves Company"; a blog focused on baking, cooking and recipes. The brand focuses on hand made products with a dash of love and passion which inspired a bold hand drawn logo design. The logo designs consist of a large logo for primary use, a horizontal logo for website and page headers, and a secondary small icon for social media and videos.

Above is the final brand guide and below is some of the design process to get to the final product from sketch to the final product. Designed in both Adobe Illustrator and Photoshop.